We made this point last month about the S&P 500 index, which is certainly not a passively built index of the largest companies in the United States, despite common perception. Among other things, a committee of humans that work at Standard & Poor's decided that:
The folks at S&P also have sibling indices for small (S&P SmallCap 600) and middle (S&P MidCap 400) sized companies. Put them all together, and you get the S&P 1500. In my opinion, the smallest "large" company should be about the same size as the largest "mid" company, and so forth. S&P disagrees, they seem to think the smallest "large" company should be about the same size as the largest "small" company, and "middle" companies would overlap the other two, as shown here:
Active decisions in index construction are not exclusive to S&P and market capitalization. The other indexing companies have their own set of decisions that can be criticized by the peanut gallery. The NASDAQ composite is directly related to the companies listed on that exchange, which traditionally have been technology companies, but those waters are muddied already and will get worse. The fixed income index providers have to build their indices based on what debt is available in the market. It doesn't matter how much they might want high quality 30-year US corporate credit in their index, if Microsoft and Johnson & Johnson aren't issuing it, they don't get it!
The active nature of the index was especially in the spotlight this year when another conference room in the ivory tower was bustling with sector classification changes. The high level change to put media and communications companies together does make some sense, but it is certainly an active decision. Tell me, if you were kicking a bunch of companies out of the Information Technology sector over time, and you decided Amazon, eBay, and Grubhub are now Consumer Discretionary companies, where would you put Cars.com and Zillow?
If you answered Communication Services, there might be a job for you at GICS.
Teasing aside, the folks making these decisions are doing good work overall. Indices provide systematic methodologies that allow for the creation of investment products that are more efficient and less expensive than they were in the past. The investing public's drive to put more assets into cheaper products that track indices is fine; we do it here for our clients every day. ETFs can help solve real problems in portfolios, even those accounts owned by people that prefer mostly individual securities.
Remember, though, that the reason for doing this is cost, not an elimination of human involvement in your portfolio. As much as it might feel that buying an index is removing the human element, you are not; you are only removing their identity. If you would like to know the humans managing your money, schedule some time with one of ours.
Andrew Stewart, CFA is a Senior Portfolio Manager at Exchange Capital Management, a fee-only, fiduciary financial planning firm. The opinions expressed in this article are his own.