---
title: Wired to Fail | Exchange Capital Management
description: Investors often respond to volatile markets with emotional irrationality. Learn how your behavior can negatively impact your rate of return.
---

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# Wired to Fail

Most investors move in the opposite direction of the market cycle. This is because the average investor falls victim to their own emotional biases. In this infographic, we illustrate how our behavior can negatively impact the return on our investments and what we can do to maximize our returns.

What you'll learn:

- How our emotions can prompt unwise buy and sell decisions
- How these poor decisions can devastate our portfolios
- How a sound financial plan is the best strategy to protecting your portfolio from emotional biases
- And much more! 

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