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Am I Subject to a Behavioral Bias Regarding an Asset I Don’t Own?

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Many of the motivations for investors to buy an asset are rooted in some kind of behavioral bias. At times, it can be difficult to determine why certain assets should (or should not) be added to your portfolio, without first understanding the tendencies that may be affecting your judgment.


This flowchart helps guide your discovery regarding some of the most common behavioral biases. It covers:


  • Framing bias
  • Regret aversion
  • Confirmation bias
  • Choice overload
  • Recency bias
  • Outcome bias
  • Herd mentality

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